The product rollout will occur first with Tinashe’s “Times Nine Palette” of eyeshadow, followed by Halsey’s matte gunmetal lipstick, Dej Loaf’s rosy-nude lip glass, and Lion Babe’s shimmery gold Liquidlast Liner with prices ranging from $15 to $32. The first-time opportunity to collaborate with a major brand, Dej Loaf notes, was “a big first step” and entryway into a new creative medium.
“I like to be able to create something out of nothing, to experiment and not just be stuck in one box,” alt-R&B artist Tinashe says. To date, the 22-year-old has experimented with dancing (studying ballet, tap and jazz at age 4), acting (appearing in Two and a Half Men), modeling and music (“2 On” from her 2014 debut studio album Aquarius hit No. 5 on the Hot R&B/Hip-Hop Songs chart). But on March 17, her role in MAC’s Future Forward campaign — a partnership in which the brand spotlights and collaborates with four younger artists who are making waves in the music industry — represents “an opportunity to spread my wings even more,” she says.
In an old warehouse at the Brooklyn Navy Yard, as the sun set and the MAC team prepped for her campaign video shoot, the singer-songwriter, who will embark on a world tour this month, spoke with Billboard about her eyeshadow palette ($32; maccosmetics.com), her plans for the coming year and what it was like touring with Katy Perry.